BlueSky Communications has been named the new public relations agency of record (AOR) for United Way Greater Toronto (UWGT), as the non-profit organization launches its largest campaign to date, “Any Way We Can.”

The new victory follows a competitive bidding process involving several major agencies vying for the business.  BlueSky Communications will be supporting the campaign and upcoming vital initiatives with strategic communications, a media relations program emphasizing storytelling and influencer engagement to bring in new audiences.

‘Any Way We Can’ is a comprehensive 360-degree campaign that meets audiences wherever they are— through digital, TV, radio, social, and OOH placement across the GTA’s transit systems. It serves as a rallying cry for the GTA amid pressing challenges such as soaring real estate costs, the threat of displacement, and the need for equitable community development at a critical time of unprecedented population growth.