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Many Canadians recognize Petro-Canada not only as a place to refuel their vehicles but also as a spot to pick up their favourite snacks. Through a limited-time partnership with Chef Laurent Dagenais, you can now enjoy new 'SnackUps' and earn even more Petro-Points.
As part of Petro-Canada's latest campaign Chef Dagenais has created three distinct recipes with his favourite Petro-Canada snacks (including DORITOS, OREO cookies and RITZ Crackers) to help Canadians level up their snack game and save. For a limited time, Petro-Points members can earn 50% more points on snacks, stretching their dollar further.
The new recipes by chef Dagenais provide an opportunity for Canadians to elevate their long weekend menus and road trips, including with the show-stopping “BBQ DORITOS -Crusted Chicken Wings,” “CHEETOS and TOSTITOS Nachos” and his campfire-ready “OREO Ritz S'mores Bites.”
Petro-Points pops up at fests and fairs across Canada
Petro-Canada has been promoting the benefits of Petro-Points membership at various festivals and fairs across the country this summer. Some of the major events include Toronto’s Canadian National Exhibition, also known as “The Ex,” and Vancouver’s PNE Fair, which run until Sept. 2. At the SnackUp tent, people who sign up for Petro-Points membership will have the chance to spin a wheel and win a guaranteed prize, including Petro-Canada gift cards, free snacks, and more.
Upcoming event dates across Canada include:
- PNE Fair: Aug 27-Sept 2, Vancouver, B.C.
- CNE/The Ex: Now until Sept 2, Toronto, ON
- Toronto Waterfront Festival: Sept 14-15
We’re thrilled to bring in one of the country’s top culinary talents to help show Canadians how they can combine our program and products with their own creativity, taking their snack game to the next level while earning more rewards,” said Amanda Mitchell, Director of Loyalty for Suncor. “As we continue to grow our offering through partnerships with RBC® and Triangle Rewards®, our focus remains on making Petro-Points the best rewards program for Canadian drivers.
The campaign leveral social, OLV, digital, influencers (on Intagram and TikTok), broadcast (The food Network), email and web.
Photo Gallery:
(click to enlarge)
Here’s the SnackUp campaign:
- Public Relations: North Strategic
- Brand: Petro-Canada
(click on the link to view the agency's Vendor Directory listing)
