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Strongbow is launching a new campaign to elevate Canadians’ day-off experiences with its innovative Vacation Kits, promoting outdoor enjoyment and relaxation.
With high demand for vacation time and limited availability, Strongbow presents a unique solution to simplify planning and enhance enjoyment. Strongbow Vacation Kits are designed to provide everything needed for a perfect day outdoors, including:
- A stylish two-piece matching unisex shirt and shorts set
- A trendy bucket hat and tote bag for all your essentials
- A cooler to keep your Strongbow perfectly chilled
- A $150 pre-paid gift card to cover all your day-off needs
- And additional surprises to enhance the outdoor experience
Strongbow is a refreshing cider that incorporates its blend of natural ingredients into its identity, encouraging consumers to get out and enjoy the natural things in life. Through our Strongbow Vacation Kits, we’re helping Canadians embrace the outdoors and fully enjoy their time off, as everyone deserves a chance to unwind without the hassle of planning,” said Jose Casillas, Marketing Director of Strongbow.
The campaign was created by Strongbow AOR's which included strategy and creative, production, paid media. North Strategic handled influencer and public relations to enhance the message nationwide in Canada.
Photo Gallery:
(click to enlarge)
Here’s the Oh Crap! Rethinking Human Waste campaign:
- Public Relations: North Strategic
- Brand: HEINEKEN
(click on the link to view the agency's Vendor Directory listing)
