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LinkedIn recently teamed up with Ipsos to explore what the upcoming generation of B2B marketing leaders should focus on to optimize their future prospects.
The study, based on input from 2,000 B2B marketing leaders, identified nine key attributes that will prepare marketers and marketing teams for future success.
![The 9 Defining Traits of the Modern B2B Marketer [Infographic]](https://i0.wp.com/www.princanada.com/wp-content/uploads/2024/07/The-9-Defining-Traits-of-the-Modern-B2B-Marketer-Infographic--scaled.webp?resize=649%2C5274 "| PR In Canada")
(click to enlarge)
You can check out more at LinkedIn.
![The 9 Defining Traits of the Modern B2B Marketer [Infographic]](https://i0.wp.com/www.princanada.com/wp-content/uploads/2024/07/The-9-Defining-Traits-of-the-Modern-B2B-Marketer-Infographic--scaled.webp?fit=315%2C2560&ssl=1 "| PR In Canada")