SheaMoisture Kicks Off Pop-Up Salon Experience, Shea Summer Salon Returns To Toronto [Photos]

BY:

Dave Forde
June 28, 2024

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Earlier in the month, SheaMoisture hosted its Shea Summer Salon, the much-loved pop-up experience returned to downtown Toronto.

SheaMoisture Kicks Off Pop-Up Salon Experience, Shea Summer Salon Returns To Toronto [Photos]

The highly anticipated free pop-up event invited Toronto's curly hair community for exclusive access to expert stylists from salon partner, Jou Jou Hair. Guests were greeted by hair consultations who educated them on the best SheaMoisture wash & care products to address their unique hair needs. Additionally, they had an opportunity to experience SheaMoisture's well-loved styling products by getting their hair styled to their taste to create the perfect summer look.

"At SheaMoisture, we believe in empowering textured hair consumers through education and resources that help individuals embrace their hair care routines with ease and superior care," said Maureen Kitheka, Brand Manager at SheaMoisture. "Our goal is to inspire confidence and pride in wavy, curly and coily hair by providing the tools and knowledge needed to care for and style it effectively."

The Shea Summer Salon supports SheaMoisture's commitment to educate consumers on caring for their unique curls and textures. Expert consultations were able to cater to individual hair needs to inspire confidence in styling with SheaMoisture products, maintaining hair health. Guests were able to select from a menu of trending styles to try something fresh or flaunt a favorite signature look!


Photo Gallery:


Agencies behind the Shea Summer Salon Campaign:

(click on the link to view the agency's Vendor Directory listing)



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Dave Forde


Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Profectio and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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