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Does anyone really love the coldness of winter? Did you know that 15% of Canadians will experience Seasonal Affective Disorder (SAD) in their lifetime.
To help combat SAD, wellness brand, Listen B*tch launched a new campaign with the help of its AOR Langton PR Inc. aimed at giving uplifting messages to Torontonians struggling as the cold weather hits the city. The billboards feature bold affirmations such as: “It might get dark at 4pm, but you have all the light you need inside you,” and "If your SAD is starting to kick in then kick the hell out of it." The billboards are part of a mental health initiative aimed at raising awareness about SAD, which often starts in November, and is the brand’s unconventional approach to supporting Torontonians and Canadians who are affected.
Listen B*tch helps solve Seasonal Affective Disorder (SAD) in its latest campaign
A series of daring billboards have been created and placed across downtown Toronto at the following locations:
Location: College St and Clinton St
Headline: This time of year isn’t easy so go easy on yourself.
Location: Queen St West and Augusta Ave
Headline: It might get dark at 4pm but you have all the light you need inside you.
Location: Dundas St West and Mavety St
Headline: If your SAD is starting to kick in then kick the hell out of it.
Location: Queen St W and Noble St NS
Headline: You have so much to offer this world.
Location: Queen St West and Triller Ave
Headline: It might get dark at 4pm but you have all the light you need inside you.
The billboards will be on display until December 30th.
“People typically associate this time of year with holiday cheer, but the reality is that a lot of Canadians are enduring intense mental health challenges as they battle seasonal affective disorder and holiday stress,” says Listen B*tch co-founder, Daniela Angelucci. “And we know that these billboards aren’t a cure, but we’re hoping to give people the extra boost they may need to get through the day and help them realize that they’re not alone in this”. As part of the initiative, Listen B*tch will be donating a portion of profits in November to the Toronto branch of The Canadian Center for Addiction & Mental Health.
Who is behind the Listen B*tch campaign:
- Public Relations - Langton PR Inc.
- Brand - Listen B*tch
(click on the link to view the agency's Vendor Directory listing)
