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96% of Canadians have a gut health score below 50% according to a new study by Activia. Additionally, more than half (56%) suffer from gut upset symptoms like bloating at least once a week, with numbers increasing to nearly two in three women (64%) and 64% of individuals aged 18-34.
New research by Activia shows that many Canadians don't fully grasp the importance of gut health for overall well-being, even though 60% of Canadians often think about their physical well-being and 53% regularly consider their mental well-being.
Activia has introduced its new Gut Health Program, which includes the Gut Health Tracker. This free tool helps calculate your unique gut health score and provides guidance on enhancing it progressively.
"With Activia, we aim to tackle the growing volume of confusing information about gut health. Canadians want clarity on the tangible steps they can take to support gut well-being and track their progress - which has proven so important to one's overall health. We feel it is our responsibility as leaders in this space to launch informative and innovative tools like this for Canadians on how they can continue improving their health through food and showing the power of yogurt. " says Éric Maffert, Senior Marketing Director of Yogurt Category at Danone Canada.
In response to the consumer demand for clarity on actionable steps to enhance gut health, Activia has launched the Gut Health Challenge today. The initiative aims to educate individuals on caring for their gut, featuring the Gut Health Tracker—a free online tool on Activia's website. This tool comprises 29 questions related to four key lifestyle habits influencing gut health: diet, sleep patterns, stress levels, and exercise routines. Users receive a personalized percentage score out of 100. Additionally, the tool offers expert advice rooted in scientific research to help individuals maintain or boost their gut health score over time. This is crucial, especially for the 96% of Canadians whose gut health score falls below 50%.
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