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For the second year in a row, NERDS will be hitting the big stage at the Super Bowl and has dropped a teaser ad starring country singer Shaboozey to bring you an unforgettable sweet moment.
The teaser features Shaboozey-eating Nerds Gummy Clusters, which frees a Nerds character from an antique radio and coats Shaboozey’s guitar in colour and candy.
The full ad is slated to run during the game’s third quarter and focuses on fusing genres and flavours to shock the senses, NERDS is one of the many candy brands part of the Ferrarain portfolio.
Photo Gallery:
Agencies behind the Shaboozey Super Bowl Teaser campaign:
- Agencies - Golin Canada
- Brand - NERDS (Ferrara)
(click on the link to view the agency's Vendor Directory listing)
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Dave Forde
Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Profectio and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.
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