Media Marketplace
Join the most vibrant community of media buyers and planners in Canada.
Get Started Now
Exclusive Networking | Opportunities for Leadership and Influence | Skill Development | Access to Industry Insights and Resources
Today, TELUS unveiled its 19th annual TELUS Days of Giving, a month-long campaign uniting TELUS staff, retirees, and partners globally to volunteer and support their local communities. In a period marked by heightened demand for charity services and rising employee disengagement, giving back cultivates valuable bonds, yielding advantages for individuals, teams, and the wider community both in the immediate and distant future.
According to the latest Canada Helps Giving Report, 55.2% of charities have fewer volunteers post-pandemic. Alarmingly, 57% of charities struggle to meet current demand. Meanwhile, Gallup's recent research shows that 64% of US employees are disengaged. TELUS Days of Giving, championed by TELUS team members for nearly two decades, has evolved into a global volunteer movement. Last year, over 80,000 volunteers in 32 countries participated in thousands of opportunities, totaling 1.5 million volunteer hours in 2023, a record unmatched by any other company. TELUS aims to replicate this success in 2024.
It should come as no surprise to hear that companies with a strong social purpose experience a 52% lower turnover rate among new employees and have a more engaged workforce than ones that don't
"What began as a domestic initiative nearly 20 years ago, has grown into a powerful global movement with over 80,000 TELUS team members, retirees, family and friends coming together to make a meaningful difference in communities around the world," said Darren Entwistle, President and CEO, TELUS. "It is this unparalleled culture of caring that has inspired our TELUS family to contribute $1.7 billion, including volunteering 2.2 million days to charities and community organizations since 2000 – more than any other company on the planet. This generosity is reflective of our team's long-standing belief in the synergistic relationship between doing well in business and doing good in the global communities where we live, work and serve. Importantly, with the rising cost of living and overall decline in charitable giving, there is more reason than ever for companies to embrace this purpose-led journey. Please join us as, together, we make the future friendly for generations to come."
Throughout the month of May, TELUS is also encouraging customers to join them in raising funds for local animal charities by entering for a chance to win a special critter date experience and all expenses paid trip to Pegasus Animal Sanctuary, located in Ontario. For every entry TELUS will donate $1 to a local animal charity. Additionally, for less than $1/month customers can also join TELUS Change for Good, rounding up their monthly bill to support local youth charities through the TELUS Friendly Future Foundation.
Agencies behind the TELUS Days of Giving campaign?
- Agencies -
- Brand - TELUS
(click on the link to view the agency's Vendor Directory listing)
