Rep Finder
Media buyers, stop wasting time trying to find the right sales rep? Turn to the Rep Finder and get connected to our database of the most up-to-date sales contacts fro Broadcast, OOH, Publishers, Social Networks and more from across Canada.Canada’s largest federal financial cooperative and Certified B Corporation, Coast Capital, has launched its new Elevate Chequing Account, designed to help unlock financial opportunities for people in Canada.
Nearly half (47%) of Canadians indicate they are living pay cheque-to-pay cheque and nearly a third (33%) report not making enough money each month to cover their bills and debt repayments.
An Omnibus commissioned by Coast Capital further demonstrates the seemingly impossible financial situation many are facing. The study found:
- 72 per cent of Canadians do not believe that better budgeting or increased savings alone would improve their situation
- 48 per cent believe that obtaining additional education or skills training would help them increase their current income
To help Recognizing these realities, Coast Capital has reimagined everyday banking with an account that gives its members the power to elevate their earning potential through access to education and skills training. The Elevate Chequing Account has banking features like free Interac e-Transfers with free access to Coursera's global online learning platform.
“Everyday Canadians need new strategies to grow their income, yet this just isn’t an innovation we’ve seen from the banks. We’ve challenged that status quo with Elevate, a first-of-its-kind account that aims to help people in Canada elevate their earning potential. We’re excited about how this advancement will help Coast continue to invest in the success of our members and communities.” - Andrew Rusk, Vice President of Marketing, Coast Capital
The 360 campaign leverages TV, Online video, Connected TV, Radio, Digital audio & podcasts, OOH, Reddit, High impact display.
To further demonstrate the urgent need for this account, Coast commissioned an Omnibus on the Angus Reid Forum.
Agencies behind Elevate Chequing campaign?
- Agencies - Citizen Relations
- Brand - Coast Capital
(click on the link to view the agency's Vendor Directory listing)
