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The dreaded tax season is quickly approaching but TurboTax is here to help you prepare to submit your tax return. According to some recent data, 85% of young Canadians will experience anxiety or stress in anticipation of filing their taxes. What’s more, 70% of them have experienced a significant life event that will impact their taxes, adding to the stress and anxiety as they prepare to file.
To illuminate this phenomenon and validate the feelings many Canadians experience annually, TurboTax is releasing Undone, a brief horror film portraying the ordeal of tax anxiety, catering to Gen Z's fondness for the horror genre. Here is a trailer of the upcoming film:
TurboTax will host a panel discussion led by Gah-Yee Won,TurboTax Canada's Head of Marketing, focused on unpacking the realities of tax anxiety.
Agencies behind TurboTax's Undone campaign?
- Agencies - Citizen Relations
- Brand - TurboTax
(click on the link to view the agency's Vendor Directory listing)
