Ultra-Premium Spirits Brand Edrington Turns To Strategic Objectives As Agency Of Record

BY:

Dave Forde
March 6, 2024

Discover the perfect subscription package that suits your needs!

Experience a leap forward in communications and marketing industry with unmatched quality stories, information, and inspiration.

Get Started Now

Exclusive Networking | Opportunities for Leadership and Influence | Skill Development | Access to Industry Insights and Resources


EdringtonThe team at Strategic Objectives (SO) celebrates today as the agency is named the Agency of Record (AOR) in Canada for the international ultra-premium spirits company, Edrington.  In the new relationship SO will be responsible for six brands including The Macallan, Highland Park and The Glenrothes.

The business was won after an extensive RFP review process, initiated in 2023 as they look to consolidate all public relations activities for Edrington brands in Canada under a single agency partner.




Your organization needs the best talent, let PR In Canada help you!


author avatar
Dave Forde
Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Profectio and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


Join other professionals!

Get news, tips and other industry news delivered into your inbox.

#1 source for breaking news about Canada's communications and public relations industry.


Recent Stories:


Dave Forde


Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Profectio and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}
>