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The team at Strategic Objectives (SO) celebrates today as the agency is named the Agency of Record (AOR) in Canada for the international ultra-premium spirits company, Edrington. In the new relationship SO will be responsible for six brands including The Macallan, Highland Park and The Glenrothes.
The business was won after an extensive RFP review process, initiated in 2023 as they look to consolidate all public relations activities for Edrington brands in Canada under a single agency partner.
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