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Lee Valley Tools, a Canadian retailer, has launched a new campaign to challenge the common notion that Christmas trees are useless after December 25th. The company is urging people to display their DIY skills by finding innovative ways to repurpose their Christmas trees. Lee Valley Tools is determined to change the perception that Christmas trees have no value beyond the holiday season. Join the campaign and give your Christmas tree a second life!
Don't just kick your Christmas tree to the curb! Lee Valley Tools demands that you give it a new lease on life by transforming it into a crafted keepsake. As part of the brand's "Let's Do Something" initiative, we urge you to embrace crafting and woodworking by creating "look what I made moments" out of your old Christmas tree. The campaign is simple and allows you to unleash your inner creativity by envisioning the potential of your tree. Whether you're an amateur crafting ornaments, building a bird feeder, or creating unique art, this campaign aims to foster a sense of accomplishment and pride that comes from engaging in hands-on activities. Join us in our mission to help more Canadians experience the satisfaction of creating something unique and beautiful out of their old trees.
Are you ready to participate?
The brand's new social media contest encouraging consumers to share photos of their current or past DIY projects created from their Christmas tree using the hashtag #LVSecondLife. The contests runs until February 1, 2024 and the winner will be announced on February 13, 2024 on Lee Valley’s social channels
Who is behind the Give Your Christmas Tree a Second Life
campaign:
- Public Relations - ASC Public Relations, Inc.
- Brand - Lee Valley Tools
(click on the link to view the agency's Vendor Directory listing)
