Rep Finder
Media buyers, stop wasting time trying to find the right sales rep? Turn to the Rep Finder and get connected to our database of the most up-to-date sales contacts fro Broadcast, OOH, Publishers, Social Networks and more from across Canada.Amex cardmembers have access to a growing list of benefits and perks, in their latest campaign American Express Canada takes us on a couple’s magical honeymoon in Lisbon, Portugal.
Amex is the first Canadian financial services brand to leverage TikTok’s Story Selection product, offering users a choose-your-own-adventure experience which has reported significantly higher engagement rates and average watch times by advertisers in other verticals. Viewers experience a 7 second video showcasing what a perfect travel day in Lisbon can look like, while highlighting the brand’s hotel and travel benefits. Then, users are prompted to choose how they want the story to continue, giving them two different video scenarios to choose from: exploring the hotel or the city. After the second video is played, a CTA leads to the brand’s landing page. The ad unit is an opportunity to tell Amex’s brand story in a unique way and boost overall performance metrics on the channel.
TikTok is at the forefront of platforms taking innovation and brand storytelling to the next level, and collaborating with them is a strategic way to engage our target audience with an immersive showcase of our brand’s benefits,” said Lauren Dineen-Duarte, VP Communications, American Express Canada. “The opportunity to invest in storytelling that drives such strong brand consideration results makes them an ideal partner.
Agencies behind Amex & TikTok Honeymoon campaign:
Public Relations: North Strategic
Brand: American Express Canada
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