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As they continue to show Canadians the benefits of their membership, Amex Canada released the latest American Express Canada’s Elevated Membership campaign. The program brings new social creative, with a full Twitter Takeover. In the spot we are encouraged to follow a mother-daughter-duo on an epic birthday experience in Vegas, each moment showcasing the breadth of Amex benefits available to eligible Cardmembers and why it’s better to travel #withAmex.
Spot using a mobile device, a first for the brand, and brings the story to life naturally in the feed. The POV style content has the look and feel of a mother-daughter-duo’s vacation highlight reel and something they’d post on their own social channels.
Licensing Music: With sound growing in importance on social, Amex licensed a notable track for the series (We Got The Beat by The Go-Go’s). The recognizable piece of music strengthens the narrative, matches the energy of the shots and makes the content memorable and meaningful for viewers.
Past Elevated Membership campaigns have been able to use emotional storytelling and demonstrated how being #withAmex is the difference between a good and epic experience. Whether it’s a curated dining experience or premium travel benefits, with Amex Membership and Membership Rewards it’s not about “if ” but “when” everyday experiences will be made epic.
Agencies behind AMEX Canada’s Elevated Membership Campaign
- Public Relations: North Strategic [TCO]
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