Deanne Moser On Redefining Women In The Workplace

To celebrate International Women's Day and Women's History Month, PR In Canada is taking a moment to learn from some of the women across Canada that are leading the way for more change. Women who have made a difference in their organizations, continue to have a positive impact on those around them while creating additional opportunities for women to excel today, and tomorrow.  

As part of our series, we talk with Deanne Moser, Founder, DMPUBLIC.

It is Women's History Month, what does it mean to you? 

Deanne - Women’s History Month is a work in progress. Like so many of the marginalized titles, it is a plus to have a moment of recognition but the real change happens when you are labelled as a Business Leader, not a Female Business Leader year round.

What are you most excited about when it comes to women in the workplace?

Deanne - I get excited about our future as a collective, knowing that in two generations under me, those young girls will flourish and thieve with opportunities that don’t exist for me. I walk on the backs of women and I can’t wait for what my generation can do for those younger than me. I want to see gender and pay equity and negative conversations about pregnancy and child-rearing squashed. I want to see a 50/50 spilt in high-paying C-suite positions, boards filled with women because of merit, not quotas and women in public-facing roles judged on their abilities, not their appearances.

What are you disappointed about when it comes to women in the workplace?

Deanne - When women feel the need to discount themselves or downplay their role in a team. I think women have a hard time recognizing and voicing their contribution to a win when compares to the opposite sex. This hurts us in hiring, promotions and business development.

What are 3 things women in the marcom (marketing, communications) industry need to do more?

Deanne - Raise rates yearly, set appropriate client boundaries and timelines, and articulate business value

The workplace and the world have changed so much in the last 5 years - what does it take to be a female leader today?

Deanne - Female leaders will continue to redefine what is possible and open new doors. What is required today is confidence in taking risks, the ability to access funding and the ability to build online trust and rapport with clients and employees. I really wish we can normalize the fast fail. I think that would be awesome, to encourage people to try something new and learn from it no matter what the outcome. Failing is a part of learning and growth so if we can normalize that from a leadership position we could see new ways of thinking and doing things without the fear.

1 word to describe your leadership style 

• Transparent

What is your go-to song when you feel good?