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Being a successful entrepreneurship is no easy task, and according to results from a new survey conducted by GoDaddy, there are a number of other challenges for women entrepreneurs in Canada. According to the results, 80 per cent of Canadian women see more opportunity than ever in starting their own business despite battling burnout and a challenging economic climate.
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The survey found that most Canadian women started or intend to start their small business in pursuit of financial opportunities and lifestyle flexibility—this is a shift from 2021, when a GoDaddy study found the majority of millennial women cited passion as the driving force behind their small business dreams.
Amid ongoing cost-of-living challenges, close to half (49%) of women looking to start a small business or side hustle say increased financial opportunities are the top motivator, over flexibility or autonomy.
However, the survey also sheds light on perceived barriers for women looking to start their own business, with time commitments and set up costs ranking top of the list. Household commitments also remain an important factor—one in three Canadian women say they are a primary caregiver with children under 18, and an overwhelming majority (81%) state they are chiefly responsible for household duties, regardless of caregiving obligations.
Underlining these barriers is the need for mental health support. More than three-quarters (78%) of Canadian women surveyed say they have experienced burnout at some point in their careers. At the same time, women entrepreneurs say that confidence and adaptability have been critical to their business success—underpinning the importance of support systems that help women entrepreneurs feel confident in their business journeys, and tools that empower them to adapt to headwinds.
Canadian women are unstoppable, and we're honoured any time we can be a part of helping entrepreneurs take that first step—such as naming their idea through a domain purchase, or building their website," said Young Lee, Canada Market Lead for GoDaddy. "At GoDaddy, we provide the tools and resources entrepreneurs need to feel confident at every stage of their small business journey. We believe that with the right tools and support, anyone can grow, create and manage their business online.
As part of its Unstoppable Women campaign in honour of International Women's Day, GoDaddy is sharing stories from unstoppable Canadian women entrepreneurs to celebrate their accomplishments and inspire more women to follow their small business dreams. One example is Sadaf Rahimi (pictured above), owner of Charcuterie Vancouver, founded her business in late 2019. Sadaf had to quickly rethink her business plans, which centered on event catering, and instead offered smaller, individual charcuterie boxes through her business website to stay afloat.
Agencies behind GoDaddy' Unstoppable Women campaign:
Public Relations: North Strategic
(click on the link to view the agency's Vendor Directory listing)
