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The 43rd annual Terry Fox Run will take place later this year and to help raise more awareness for the Terry Fox Foundation, Canada’s own Ryan Reynolds has come on board for their #DearTerry campaign.
In this new collaboration between Ryan Reynolds and the Fox Family, limited-edition shirts are now available that feature messages Terry and his family received both past and present, and celebrates how his story and legacy continues to inspire people of all ages, backgrounds, and abilities in Canada and beyond.
“I’ve been taking part in the Terry Fox Run since second grade and can’t think of a more enduring and lovely legacy for one person,” says Ryan Reynolds, who partnered with the Terry Fox Foundation on this year’s shirt design and #DearTerry campaign. “Terry Fox inspired millions in life and death.”
The shirts are available online at shop.terryfox.org, and will launch and ship on April 12, the same day Terry began his Marathon of Hope in 1980, with all proceeds supporting cancer research in Canada.
“We are thrilled and incredibly grateful for Ryan’s continued support of the Terry Fox Foundation and for his collaboration on this special project,” says Denise Dias, Vice President of Marketing & Communications for the Terry Fox Foundation. “The initial response from the public has been overwhelming with more than 5,373 pre-orders in the first 24 hours, the same number of kilometres Terry ran. We look forward to the official launch of the Terry Fox Run in April.”
More to come on the #DearTerry campaign and the Terry Fox Foundation efforts to support cancer research.
Agencies behind #DearTerry Campaign
- Public Relations: N/A
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