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Strategic Objectives is making some big moves as they roll into 2023, announcing the appointment of Adriana Lurz as its President, effective immediately. In the role, she will continue to manage the day-to-day operations and guide the agency as it moves forward.
Adriana has been with the agency for the last 18 years, she first joined as their Senior Vice President, in 2021 the became a partner of Strategic Objectives.
Adriana contributes to many of the agency’s big-name brand accounts in a variety of sectors ranging from health and wellness to food, beauty, CPG, non-profit and automotive. She was instrumental in redefining the agency’s strategic plan and restating its core values. She will continue to lead its crisis/issues management team, and contribute to client relationships and account strategies, while providing inspirational and empathetic leadership to the agency’s diverse team.
“We are delighted and grateful that Adriana will lead the agency and know, based on proven experience, that she will do an amazing job,” says Deborah Weinstein, Co-founder and Partner.
Agency Co-Founders, Deborah Weinstein and Judy Lewis will remain active in the agency, serving in an advisory capacity on strategy, creative direction, and agency projects and will collaborate with specific clients.
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