Gay Lea Foods Wants To ‘Share Joy’ With Holiday Pop-Up

Gay Lea Foods, is getting into the holiday season with its first-of-its-kind pop-up that welcomes visitors of all ages to tour and photograph five thematic photo-worthy rooms that bring Gay Lea’s brand essence of sharing joy to life.  

Staying true to its vision to “Enrich Communities Co-operatively,” Gay Lea Foods will also donate one dollar to the Boys & Girls Club for every image of the experience shared on social media using #GayLeaShareJoy or @gayleafoodscoop, raising up to $10,000 for the Canadian youth-serving charitable and community services organization.

“Share Joy” is our most recent brand campaign that celebrates Gay Lea’s part in the shared joyful moments of everyday life, and Share Joy by Gay Lea is our way of bringing this to life through a meaningful and immersive experience,” says Sara Abe, Senior Director of Marketing and Commercial Capabilities, Gay Lea Foods. “

Set up at Square One Shopping Centre and running until December 22 where each room offers a unique expression of the pillars of joy through the lens of Gay Lea.

Agencies behind Gay Lea Foods  ‘Share the Joy’ Campaign

• Public Relations: Purpose Ink [TCO]