How Budweiser Canada Created A National Conversation About Gender Disparity In Hockey

Campaign Corner +, Case Study

Dave Forde
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Campaign Highlights:

  • "This Game is For Us All" statue calls on hockey fans to join the conversation and share support for greater female representation #FortheGame
  • Despite representing almost 46 per cent of registered Canadian hockey players, women continue to struggle for inclusion in the game's symbols, support and coverage

PR In Canada covered the campaign when it first launched, now we bring you the latest episode of Campaign Corner +  where we discuss how the This Game is For Us All campaign moved from an idea to client buy-in, through the execution phase and finally the results.  

We sat down with Veronica Bart, Senior Communications Manager at Labatt Breweries of Canada and Julia Des Islets, Senior Director at Veritas Communications [TCO] to discuss the campaign and its impact on gender disparity.


Veronica Bart - Labatt Breweries of Canada

Veronica Bart - Labatt Breweries of Canada

Julia Des Islets - Veritas Communications

Julia Des Islets - Veritas Communications

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Budweiser - This Game is For Us All
Budweiser - This Game is For Us All
Budweiser - This Game is For Us All

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About the Author

Dave Forde

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Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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