Campaign Highlights:
- "This Game is For Us All" statue calls on hockey fans to join the conversation and share support for greater female representation #FortheGame
- Despite representing almost 46 per cent of registered Canadian hockey players, women continue to struggle for inclusion in the game's symbols, support and coverage
PR In Canada covered the campaign when it first launched, now we bring you the latest episode of Campaign Corner + where we discuss how the This Game is For Us All campaign moved from an idea to client buy-in, through the execution phase and finally the results.
We sat down with Veronica Bart, Senior Communications Manager at Labatt Breweries of Canada and Julia Des Islets, Senior Director at Veritas Communications [TCO] to discuss the campaign and its impact on gender disparity.
Veronica Bart - Labatt Breweries of Canada
Julia Des Islets - Veritas Communications
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