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Mary Brown’s Chicken has been cooking up some good campaigns over the last few months, the QSR brand also acquired Fat Bastard Burrito back in June for an undisclosed sum. With their new multi-year partnership with the Toronto Blue Jays in place they are leveraging the relationship to promote their MB app. Turning to Markham born and raised Jordan Romano as the latest pitch man for the campaign which includes a TV commercial and online ads, as well as other media and in Mary Brown’s stores nationwide.
“We wanted to promote the amazing offers and savings available exclusively on the Mary Brown’s app,” states Jeff Barlow, VP Marketing, Mary Brown’s Chicken. “And then we realized that connecting savings on our app with Jordan Romano’s historic save record could be funny, memorable and very effective – a series sweep, so to speak.”
Advertisement: Be sure to check out our interview with Jeff Barlow
Jordan currently holds the club’s longest save streak with 31 consecutive saves, set from May 2021 to April 2022.
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