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Subway Canada has made a big commit to $500,000 Canadian dollars as the QSR brand aims to continue its mission to help feed kids in local communities with the return of its annual Never Miss Lunch donation day. This year the initiative will take place on June 22nd where $1 from every footlong sold at Subway restaurants from coast to coast to coast will help support child hunger initiatives in over 190 communities in Canada’s ten provinces and three territories.
“Our local restaurant owners from every corner of the country bring passion, enthusiasm and heart when it comes time to alleviating child hunger within their communities,” said Doug Fry, Country Director, Subway Canada. “We’re committed to delivering high-quality, nutritious and fresh food to communities every year, and we look forward to working with Food Banks Canada to bring healthy food packs to Canadians. It’s been an exciting year as we embark on the fourth iteration of this initiative, following our late-April Eat Fresh Refresh™ launch in Canada.”
Now in its fourth year, and in partnership with Food Banks Canada’s After the Bell program, the initiative aims to provide nutritious food to kids in need during the summer break, when many school-based lunch programs end. This summer, Food Banks Canada’s goal is to deliver 175,000 healthy food-packs to children in need. In 2021, After the Bell gave 150,000 food-packs to food banks across Canada, focusing on reaching communities of greatest need.
According to Food Banks Canada, children represent 33 percent (over 400,000) of food bank visits. According to Statistics Canada, 1 in 6 children lives in food-insecure households in Canada. Food insecurity is at crisis levels in many Northern communities, especially Nunavut, which sees a food insecurity rate of 57 percent, compared to the national average of 12.7 percent.
Agencies behind Subway Canada’s Never Miss Lunch Campaign
- Public Relations: Veritas Communications [TCO]
[thrive_posts_list category=’5′ title=”Other Recent Public Relations Campaigns” no_posts=”5″ filter=”recent” thumbnails=”on”]
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