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American Express Canada rolled out a new national brand marketing campaign “Member When,” it celebrates the access that Cardmembers have to some of the best experiences across live events, travel and dining. Whether it’s pre-sale concert ticket access, a curated dining experience, or premium travel benefits, with Amex Membership and Membership Rewards it’s not about “if” but “when” everyday experiences will be made epic.
“After over two years of missing live events, Canadians are more eager than ever to reconnect with friends and family and get back to the joy of memorable shared experiences,” said Vanessa Crooker, Vice President, Enterprise Loyalty & Partnerships, American Express Canada. “Our ‘Member When’ campaign brings those moments into focus and is a reminder for the next generation that a great experience is just around the corner when you’re with Amex. As an Amex Cardmember, Canadians can access best-in-class travel, entertainment, dining experiences and benefits, all while making new, much-needed memories.”
Multiple agencies were involved in this 360-degree integrated campaign that aims to captivate Canadians through emotional storytelling and demonstrate how being #withAmex is the difference between a good experience and an epic one. Amex Canada developed a suite of locally-specific content to complement the global creative, including the perspectives of well-known Canadian influencers to break through with local audiences. The campaign will take advantage of multiple platforms including: Linear TV; Online Video & Connected TV;OOH; Digital Audio; and Social.
Agency Behind Member When Campaign:
- Public Relations:
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