RW&CO Is ‘Always on the Rise’ With Retailer’s Spring 2022 Ambassador Campaign

Retailer RW&CO is back with another seasonal campaign, this time celebrating the launch of its Spring 2022 campaign by partnering with four ambassadors who proudly represent the brand’s #RWCommunity. The roster includes Maxence Parrot, Gabrielle Daleman, Tyrone Edwards and Michaella Shannon. United by their stories of facing challenges and emerging stronger, these inspiring athletes and community leaders prove that being Always on the Rise is more about the journey than the destination.

“Always on the Rise” picks up on the retailers’s “Rise Up” campaign, this season’s “Always on the Rise” campaign continues the brand mission to inspire fellow Canadians to rise up to every occasion. Shot oceanside in the picturesque town of Tofino, British Columbia, the beauty of the scenery offers the perfect background for the new campaign. “Spring is a season of beginnings and there’s no better time to lead with passion and purpose. RW&CO’s  newest ambassadors are also part of the RWConversations video series, respectively reflecting on their experiences for Black History Month and International Women’s Day. The videos will be showcased online and in-store throughout February and March.

“RW&CO., as a Canadian leader in fashion, is evolving alongside our customers to bring them quality designs and timeless essentials for everyday living,” says Michele Slepekis, VP of Marketing and E-Commerce.

The new ambassador roster is comprised of:

Olympic silver medalist and seven-time X Games champion snowboarder, Maxence Parrot; Olympic gold medalist and two-time Canadian national champion in figure skating, Gabrielle Daleman; TV host, philanthropist and entrepreneur, Tyrone Edwards. Tyrone is well-known across Canada for his contributions to the entertainment industry; On-air host and actress, Michaella Shannon.

Agency Behind the Rise Up Campaign:

• BICOM [TCO]

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Profectio and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.

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