Today, CO-OP Advertising today announced that it has rebranded to LABOUR [TCO] as the agency enters a new phase of its evolution after newly a decade of business.
As LABOUR, the agency will still tap into its extensive freelance talent pool for select challenges, but will place added focus on continuing to develop its already robust in-house team of strategic creative and PR experts – all poised to take on any client brief.
“As the global advertising, PR and marketing services industry has evolved in recent years, so has our agency and we wanted a brand that reflects the very real shift we’ve made to address those changes,” says James Loftus, President, LABOUR. “What led to this brand transformation was our recognition that what has made us unique as an agency goes well beyond our staffing model. It’s about our team’s commitment to collaboration, craft and storytelling, coupled with our ability to develop performance-driven creative campaigns that work seamlessly across both paid and earned media channels that really sets us apart.”
We are hearing some other changes are coming to from the LABOUR team, but one thing that is consistent is their relationship with autotrader.ca.
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