As they look to consolidate their communications efforts autoTRADER.ca, TRADER Corporation, a provider of automotive digital marketplaces and dealer marketing solutions, has named Toronto-based integrated advertising and communications agency, CO-OP as their public relations Agency of Record.
CO-OP had executed a number of campaigns for autoTRADER.ca over the last year including national television work and being tasked with adding a strategic consumer facing public relations support to their comprehensive communications programming.
As part of the overall assignment, CO-OP will engage a PR program that aims to set autoTRADER.ca (autoHEBDO.net in French-speaking Canada) apart by generating quantitative and qualitative media coverage in identified verticals through implementing timely, relevant and strategic media outreach. In particular, the agency has developed a comprehensive thought leadership program that seeks to amplify the brand’s credibility as the top source for automotive demand data and consumer insights in the Canadian marketplace.
CO-OP will manage public relations for autoTRADER.ca in both English and French Canada.