Rep Finder
Media buyers, stop wasting time trying to find the right sales rep? Turn to the Rep Finder and get connected to our database of the most up-to-date sales contacts fro Broadcast, OOH, Publishers, Social Networks and more from across Canada.
Environmental, Social, Governance (ESG) strategies are not new, but over the last few years we have seen a resurgence in the attention put on the impact of ESG programs.
What is Environmental, Social, Governance (ESG)?
- Environmental: This relates to a company’s impact on the environment. Criteria generally includes a company’s energy usage, pollution and waste, and use of natural resources. A company’s environmental improvement initiatives are also considered as a positive metric (e.g., electric cars, using renewable energy, etc.).
- Social: The social aspect correlates to a firm’s impact on society and stakeholders in the company. Factors considered here include the safety of a firm’s products, its treatment of employees, charitable initiatives, supplier relationships, impact on local communities, and employee diversity.
- Governance: The third area attempts to explain the risks in a company’s governance structure. Some popular metrics include board diversity, accounting policies, executive pay and compensation, ownership structure, and overall ethical behaviour.
Why is Environmental, Social, Governance (ESG) a popular topic again?
On March 11, 2020 the World Health Organization declared COVID-19 a global pandemic; on May 25, 2020 George Floyd was murdered by a Minneapolis, Minnesota police officer; the number of natural disasters that have occurred due to the climate crisis has hit an all-time high; elected officials have become more divisive in their comments about the issues that matter to consumers. These are just a few of the occurrences over the last few years that have driven people to say “Enough is enough, do better.” More people are turning to boycotts, protests and walk-outs as a sign they want more from companies.
How are agencies and brands getting involved in Environmental, Social, Governance (ESG)?
Companies can no longer just “talk the talk,” this year for Earth Day we covered what many brand such as The North Face, Harvey’s, P&G; and many other did to make a change for the planet. We also have seen a number of agencies and brands lead with their wallets to support front line workers and others impacted by COVID-19. Agencies are starting to hire staff to lead ESG initiatives.
People buy and associate with those they know, like and trust, when you do not will lose customers, employees and sometimes even you job. Remember Bob Parsons, he is the Founder of GoDaddy and CEO Former-CEO who killed an elephant and posted to his blog. Pepsi and Kendall Jenner have certainly learned the hard way about being authentic in their messaging.
Research company WeSpire in their recent State of Employee Engagement, found that 93% of employees who said that their company was making a strong positive impact in this world were planning to stay in their jobs. For employees who did not agree with that statement, only 50% were planning to stay with their employer.
There is a great movement happening, not just in our backyards but on a global scale. History will remember which side your company took, and your bottom line will reveal the results. It is time to get moving and do your part.
Your organization needs the best talent, let PR In Canada help you!
