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Happy Earth Day, Brands Who Are Embracing Change – Part 1

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Happy Earth Day!  Brands from all across Canada are showing their commitment to "Restore Our Earth" and taking actions to better our planet.  We took a moment to reach out to brands and their agency partners to provide you a (2) part roundup of brands supporting Earth Day 2021.

  • Part 1 - featured brands include: Maple Leaf Foods, The North Face, Harvey's, Accor, The Brick, P&G, Chatters and Smash + Tess.
  • Part 2 - featured brands include: Beetbox, Ocean Wise, Greenlid, Fresh, NIVEA, Tug, Ecologyst, Hewlett Packard Enterprise
Earth Day

 Earth Day Roundup - Part 1

Maple Leaf Foods

The brand is releasing their Picture a Better World Climate Change Colouring Kits. The Colouring Kits, consisting of custom climate-themed crayon colours and colouring book.  The limited edition kits will be available for Canadians to order online free of charge beginning April 22, 2021. (more on this campaign)

Maple Leaf Foods’

The North Face

The North Face

The North Face  announced new  environmental commitments including 100% recycled, regenerative or renewable by 2025; also consumers will be able to send in their own, lightly used The North Face apparel to become part of the Renewed program and engage more directly in the circularity process.  The brand is also committing to eliminate all single-use plastic packaging by 2025.   Three specific initiatives designed to help combat waste and extend product life, including the Renewed CollectionLifetime Warranty and Clothes the Loop programs.


Harvey's is partnering with Tree Canada to plant 25,000 trees, from today (April 22nd) till June 16, a portion of proceeds from every transaction at Harvey's restaurants and Harvey's delivery orders through DoorDash will be donated to plant trees in Canada. Canadians will also have the option to make an additional donation to Tree Canada at the cashier in all restaurant locations.

Harvey's Earth Day


Hotel chain Accor is celebrating "Planet 21 Day” — in a coordinated effort with all Accor hotels around the world to engaging staff, guests and communities to help raise awareness. Their Planet 21 initiative encompasses goals and  actions including reforestation, regenerative agriculture and sustainable food, plastic cleanups, climate literacy, and citizen science.  In Canada, Fairmont Le Château Frontenac has set up the Château Boréal program in partnership with la Forêt Montmorency, the research and teaching forest of University Laval. Guests who choose to donate $20to the program between now and April 22 will receive complimentary late check out at 3:00pm. Additionally, the property is actively supporting pollinator bees with honey bee apiaries on the roof, welcoming 70,000 bees that produce up to 650 pounds of honey per year.

In Vancouver, Fairmont Waterfront has partnered with Hives for Humanity to introduce mason bees to the hotel’s garden as part of the larger Pollinator Corridor Project, which aims to build up local bee populations across Vancouver’s green spaces. Mason bees are super pollinators that live in tiny tubes. While they don’t produce honey, they are an integral part of the ecosystem. In addition to the Pollinator Corridor Project,the hotel’s partnership with Hives for Humanity has allowed for the creation of BeeSpace—a permanent and covered location that allows Hives for Humanity to continue their community program throughout the winter months.

Fairmont-Waterfront-Bee Hive-Bee-Keeper

 The Brick

The Brick turned to its employees across Canada to do something good for the environment throughout the month of April. In celebration of Earth Day, The Brick is challenging Canadians to do the same! The company is asking Canadians to share their green deeds on social media today for a chance to win a $1,000 gift card to The Brick. For every social using the hashtag #TheBrickEarthDay, The Brick will also plant a tree, up to a total of 2,500 trees, through their partnership with Tree Canada.


The Brick



P&G has a new campaign, including a short film It's Our Home to educate consumers how small actions at home can make a world of difference for the planet.

According to a new study in Canada by P&G, 71% of people want to do more to be sustainable at home and 76% of parents are inspired by their children to do so. But fewer than four out of 10 people make environmentally conscious choices at home as often as they’d like. For most people, “not knowing how” is one of the top barriers to acting sustainably.

Herbal Essences is also supporting WWF-Canada's biodiversity renewal efforts to plant native plants for a landscape that's more resilient to climate change.  In addition, households can participate in their "It’s Our Home" movement through P&G Good Everyday, a new consumer rewards program powered by P&G’s trusted brands that helps turn everyday actions into acts of good. When consumers engage with the program, they earn points that can be redeemed for rewards – and as they earn, P&G makes donations to causes consumers care about.


Online beauty retailer Chatters has launched Style Consciously, an initiative about making mindful choices - choices that positively impact your health, lifestyle and environment.  There are four pillars: clean, cruelty-free, vegan and sustainable.   Chatters also has a partnership with  Green Circle Salons that  allows Chatters to divert up to 95% of beauty waste from landfills. 


Smash + Tess

Smash + Tess will help fund Vancouver Island conservation efforts through fashion. They recently launched a limited-edition S+T Sunday Shorty Romper in a west coast-inspired green colourway with proceeds going directly to the Central Westcoast Forest Society (CWFS). 

Even more brands lead with actions to support Earth Day, click the button below for more...