Canada Can Now Say “Hey, Wendy,” Wendy’s Canada First QSR To Launch Mobile Phone

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Wendy's PhoneWendy’s Canada has launched something new and unexpected this week, the Wendy’s Phone, which comes equipped with a digital assistant to answer all your hunger-related questions: Wendy herself. The Quick Service Restaurant (QSR) only has 20 of these mobile devices available, and you could be a lucky winner by entering Wendy’s Canada’s Twitter contest between now and October 17, 2021.
The Android-based device features its own branded OS skin and a new digital assistant, Wendy, providing you the clever quips that only Wendy’s can provide. Just say “Hey, Wendy” and you can set an alarm, get directions, even ask Wendy to tell you a joke. If you must take pictures of your food, there’s no better way to do it than on the Wendy’s phone, complete with front and rear facing cameras with more megapixels than the Baconator has bacon. An integrated GPS navigation system leads you to your closest Wendy’s, and ample battery life allows you to watch Wendy’s ads, order Wendy’s and watch videos while eating Wendy’s. No additional subscription required. Just add your sim card with your active wireless plan and you’re good to go.

“We’ve developed the Wendy’s phone for our Canadian fans, and it supplements our new and improved mobile app, which now allows for mobile payment and exclusive offers for the freshest food in town,” says Lisa Deletroz, Senior Director, Marketing, Wendy’s Canada.


Agencies behind Wendy’s Phone Campaign?

  • Public Relations: Ketchum Canada [TCO]

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Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Profectio and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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