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With the 2021 Stanley Cup playoffs hitting the ice, SkipTheDishes’ [TCO] recently rolled out a new game day experience for Canadians.
As the Official Food Delivery App of the NHL, SkipTheDishes new ‘Playoff Pants’ campaign hits the market. Playing the fans who must stay home to walk the playoffs, the service is looking to amplify the experience through the campaign.
The first ad-spot (video above) aired on June 7th, this TV spot that was paired with a corresponding 
influencer campaign in which sports media and influencers will received a pair of Playoff Pants to wear during the Stanley Cup Playoffs to further engage with sports fans.
Fans are able to order meals through a unique QR code that will appear on their television screens during Sportsnet segments. For the first time at this scale, this experience aims elevate the Skip customer journey and create an interactive form of engagement that sports fans and consumers have been missing throughout the pandemic.
Agencies behind SkipTheDishes Playoff Pants Campaign?
- Public Relations: Pomp & Circumstance [TCO]
[thrive_posts_list category=’5′ title=”Other Recent Public Relations Campaigns” no_posts=”5″ filter=”recent” thumbnails=”on”]
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