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Back in 2019 the holding company behind agencies such as Eleven, Cossette Communications, Eleven, The Camps Collective, Citizen Relations was sold. A few hours ago a deal was finalized between Caisse de dépôt et placement du Québec (CDPQ) and CVC Capital Partners to acquire a 60% stake in BlueFocus International.
The group include Vision7 International Inc. (includes Cossette, Cossette Media, Eleven and Citizen Relations) of Quebec City, We Are Very Social Limited (includes Metta Communications Limited ) of London, UK, and Fuse Project, based in San Francisco.
The deal is said to be valued at US $350 million, and set to be finalized in Q3 2021.