Brookline Public Relations Expands Client Support for Field of Crosses and Calgary Sports and Entertainment Corporation

BY:

Dave Forde
October 23, 2026

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Calgary-based Brookline Public Relations has had an exciting October with several clients returning for seasonal activations.  The work has also led to the promotion of Rebecca Hurl to Group Director.

Brookline is proud to once again support the Field of Crosses as it prepares for its annual Eleven Days of Remembrance from November 1 to 11. Each year, more than 3,700 crosses are installed along Memorial Drive in Calgary to honour Southern Albertans who made the ultimate sacrifice. Brookline is leading media relations and influencer engagement efforts to raise awareness of the memorial.

Rows of white crosses with Canadian and American flags at a memorial cemetery during sunset.

The team supported Calgary Sports and Entertainment Corporation (CSEC) in planning and executing a behind-the-scenes media tour of the Scotiabank Saddledome ahead of its 2026–27 Farewell Season. Brookline managed media outreach, developed media materials, coordinated interviews and supported onsite logistics. The tour provided media with an opportunity to explore the Saddledome’s 44-year history, uncover memorable moments and milestones and celebrate the venue’s lasting legacy in Calgary.

Farewell Tour
Farewell Tour
Rebecca Hurl

Her client dedication has paid off; Rebecca Hurl has been promoted to Group Director and will continue to be an integral part of the Brookline team. She first joined the agency in October 2021 as an Account Manager.

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Dave Forde


Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Profectio and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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