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Owner Of Citizen Relations Sells Holding Company, Rebrands To Blue Impact

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Last week Cincinnati-based Legacy Acquisition announced it was acquiring Chinese marketing company Blue Focus in deal worth over $500 million (stock, debt and other financial obligations).  As part of the announcement the Blue Focus will be renamed to Blue Impact. Its companies will include Canadian marketing and communications services firm Vision7, whose holdings include Eleven, Cossette Communications,  Eleven, The Camps Collective, Citizen Relations, Impact Research, Jungle and Magnet.

Blue Focus also owns UK-based social agency We Are Social, now with offices in 11 countries; San Francisco-based design agency Fuseproject, Hong Kong-based marketing agency Metta, and Shanghai-based Madhouse.

Brett Marchand will take the reins as CEO of Blue Impact, he is currently CEO of Vision7.  Blue Impact will be based in Mountain View, CA.