Call for entries to Agencies, Publishers & Vendors - Fastest Growing Awards now OPEN ยป

4 Reasons Why The Embargo Is A Dead Practice

Call for entries now open...

Fastest Growing Awards

Get early bird pricing NOW!

 


For An AgencyIn 2020, it is surprising to see how often journalists are still being pitched embargo stories. This is where a public relations person is willing to give an advance copy of the story if the journalists agrees not to publish it by a specific predetermined date. Here are 4 reasons why the embargo is a dead method of pitching to a journalist.

  • Unworthy story – if story you are pitching is about an unknown or Tier 4 company then no one is going to care enough to go through the time
  • Follow up – most PR people forget to follow up on the day they want the story covered,
  • Social Media – we are in a world of instant stories, where people often bypass the traditional means of getting a message out the door
  • Relationship – without a relationship, don’t assume a journalist is going to do you a favour. What is the reward for honoring your embargo?

Help Me Find

Fastest Growing Awards

Enter Now & Save!

Call for entries to Agencies, Publishers & Vendors - Fastest Growing Awards now OPEN