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What are you customers and prospects saying about your brand? You need to implement social listening strategy in your business. Nowadays, social media is so ubiquitous that it’s impossible to imagine that your existing or potential customers are not on social media trying to reach you, or giving you opportunities to reach them.
Without social listening, you’re missing out on these potential interactions.
Social listening can be used in a range of ways, depending on your business goals and the search queries you design based on them. In the below infographic, we provide an overview of some of the key ways in which social listening can be useful for any business or industry.