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COVID-19 continues to have an impact on all aspects of our daily lives, there have been so many stories about people doing their part to help, but PR In Canada wanted to share some stories about Brands Supporting For Good.
Kellogg Canada recently launched a new initiative called Better Days which will support communities across the country as the devastation of COVID-19. Kellogg Canada has to date donated more than $800,000 in food and funds to these organizations. This is part of the more than $10 million that Kellogg Company and its charitable funds have donated to date globally.
“Kellogg Canada has always been and continues to be one of the first to the table to lend support to Food Banks Canada in challenging times. Since the early days, they’ve been working behind the scenes with us and lending a helping hand to unlock every opportunity for support,” says Chris Hatch, Chief Executive Officer, Food Banks Canada. “We thank them for their continued leadership and passion for food security and their partnership to help ensure that our most vulnerable neighbours are served during these extremely challenging times.”
“A longstanding partner of the Club, and among the first out of the gate to provide financial support to our COVID-19 Emergency Club Fund, we can always count on Kellogg Canada to lend support in a time of need,” says Daniel Germain, Founder & President, Breakfast Club of Canada. “Despite the incredible obstacles we are all facing right now, we want to thank the whole Kellogg’s family for helping us take the burden and insecurity off the shoulders of children and their family to replace it with hope and smiles.”
Through the Kellogg’s Better Days program, the brand has been working with partners to identify those most in need and provide support to tackle hunger in Canada and across the globe through food and financial donations and community support. An early supporter of Breakfast Club of Canada’s COVID-19 Emergency Club Fund and Food Banks Canada’s COVID-19 Response Fund, the company also continues to offer support of critical community programs, such as Food Banks Canada’s ‘After the Bell’ initiative.