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COVID-19 continues to have an impact on all aspects of our daily lives, there have been so many stories about people doing their part to help, but PR In Canada wanted to share some stories about Brands Supporting For Good.
This week, Kruger Products [TCO], launched its national #RollingItForward program to support Canada’s valiant frontline healthcare workers and Canadians in need during this global pandemic. The first in a series of delivers was already made to healthcare professionals at several hospitals across Montreal already. Over the next few weeks, Kruger Products will gift Cashmere, Purex, SpongeTowels and Scotties to frontline healthcare workers at several hospitals in Montreal, Toronto and Vancouver.
Kruger Products is also making a significant tissue product donation to Food Banks Canada, and a financial contribution to support frontline healthcare workers. “There’s never been a more important time in Canadian history to step up and give back,” says Dino Bianco, Chief Executive Officer, Kruger Products. “We are so grateful to the heroic frontline healthcare workers across Canada who are putting their lives on the line to keep our country safe and healthy. While their focus is on healing us, our focus needs to be on supporting them,” he says. “We are also very concerned for the many Canadians in desperate need and are committed to helping Canada’s food banks make a difference.” In the spirit of #RollingItForward, Kruger Products encourages Canadians to likewise support their communities in any way they can.
Travelling across Canada is a big undertaking, and Kruger Products has partnered with Mercedes-Benz Canada to deliver the products to hospitals in Montreal, Toronto and Vancouver. The automaker is providing a fleet of more than 20 Sprinter and Metris Vans to facilitate deliveries.
“Mercedes-Benz Canada and its dealer network are delighted to be partnering with Kruger Products to deliver supplies to these vital front-line workers, doing our part to make their lives easier while they do the hard work of providing critical care to Canadians,” says Brian D. Fulton, President & CEO, Mercedes-Benz Canada. “When we learned Kruger Products had supplies to deliver and a need for distribution, we immediately began working with representatives from our national dealer network to assemble a fleet of Mercedes-Benz Sprinter and Metris Vans to fill that need. Everyone involved is grateful to have the opportunity to support our communities right now, when it matters most.”