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COVID-19 continues to have an impact on all aspects of our daily lives, there have been so many stories about people doing their part to help, but PR In Canada wanted to share some stories about Brands Supporting For Good.
Benjamin Moore and the Painting Contractors Association (PCA) have teamed up on a new initiative to underwrite participation costs for the association’s Operation COVID-19 Response conference. As the founding sponsor of this initiative, Benjamin Moore is committed to assisting painting contractors and small businesses navigate through the changes in industry brought on by COVID-19.
“With a changing economy and difficult decisions ahead for painting contractors, we want to ensure they have access to top resources like PCA’s Operation COVID-19 Response,” said Craig Bunting, Benjamin Moore Director of Customer Segment Marketing. “With our monetary contribution, both PCA members and non-members will be able to participate in this program for free. Painting contractors play a vital role in transforming communities as well as supporting the independent retailer channel, and we are here to help them continue to do that.”
The eight-week online conference started April 7th, PCA’s will provide a series of educational opportunities, strategies and resources needed for business owners to make informed decisions, stabilizing their profit and protecting their team. Offsetting the fees associated with the virtual training will help alleviate a financial hurdle for many painting contractors and their businesses during this time.