The Citizen Relations [TCO] has been putting great emphasis on pitching for new business over the last few months and all of that work led by Nick Cowling, President And Head Of Innovation. Citizen Relations has shared with PR In Canada that the agency has now become the official agency of record for Yokohama Tires and Lyft Canada. 

The agency will be responsible for a number of initiatives for both brands including brand awareness, public relations and media relations.  Citizen has also recently made several new hires to their creative and strategy teams.