Kruger CMO Susan Irving on Why the Cashmere Collection Has Outlasted 23 Years of Brand Campaigns

November 2, 2026 in Campaign Corner
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The Cashmere Collection held its 23rd annual fundraiser at a downtown Toronto venue in early October.  The event united Toronto’s business, fashion, and philanthropic leaders in support of breast cancer awareness.

The internationally recognized fundraiser showcased one-of-a-kind couture creations in support of the breast cancer cause, uniting designers, advocates and supporters around a shared goal: helping create a future without breast cancer.

For more than two decades, the program has mobilized Canadians to raise awareness and funds for breast cancer research, support programs, and advocacy.

Woman in a dark off-shoulder dress speaks at a clear podium with pink breast-cancer ribbon on her chest, microphones nearby on stage.

PR In Canada had a chance to catch up with Susan Irving, Chief Marketing Officer, Kruger Products Inc., as she reflects on how the iconic Cashmere Collection has maintained momentum for over two decades. She emphasizes that the platform's longevity stems from standing for a purpose much larger than a standard marketing campaign: uniting fashion, creativity, and philanthropy to support the breast cancer cause.

Cashmere Collection has run for over two decades now. What is it about this platform that's made it worth investing in year after year, when most brand campaigns have a much shorter shelf life?

Susan - For me, the answer is simple: the Cashmere Collection has always stood for something bigger than a campaign. For 23 years, it has brought together fashion, creativity and philanthropy to support a cause that has touched so many Canadians. While the designs on the runway capture people's attention, what has made this platform last is the meaningful impact behind it. Year after year, it gives people a tangible way to support the breast cancer cause, whether that's through attending the show, voting for their favourite design or purchasing Cashmere products in support of the program. It's also a reflection of who we are as a brand. As Canada's #1 selling bathroom tissue brand, we have the privilege of being part of Canadians' everyday lives, and we believe that comes with a responsibility to make a positive difference in the communities we serve. When a program continues to inspire people, unite partners around a shared purpose and create real impact, that's something worth investing in.

Taking a bathroom tissue brand and building a couture fashion event around it is a bold creative leap. How do you think about connecting an everyday product to something this aspirational — and keeping it credible?

Susan - At first glance, transforming bathroom tissue into couture fashion may seem unexpected, but that's exactly what makes the Cashmere Collection so powerful. It takes a product that Canadians know and use every day and reimagines it in a way that captures attention, sparks conversation and inspires participation. While the creativity of fashion draws people in, the purpose behind the program is what gives it meaning and credibility. That's why the connection feels authentic. When creativity is paired with a genuine purpose, it becomes more than a marketing campaign. It becomes a platform for bringing people together and driving meaningful impact.

The event has raised over five million dollars for breast cancer causes. How do you balance the commercial brand goals with the philanthropic mission so neither one feels bolted on?

Susan - For us, it's never been about balancing the two because they've always been connected. The breast cancer cause is woven into every aspect of the program, from the runway show and voting experience to in-store participation. That creates an opportunity where Canadians can engage with the brand while also contributing to something meaningful. Because of that, we don't think about commercial and philanthropic goals as competing priorities. When Canadians engage with the Collection, they're helping drive awareness, fundraising and participation in the cause. That's what has enabled the program to create meaningful impact while also building a lasting connection with the brand

An event like this is a big annual investment. How do you measure whether it's working, beyond the money raised — and how has what you measure changed over twenty-plus years?

Susan - Raising funds for the breast cancer cause will always be our most important outcome, but we also look at the broader impact we're creating. Success means Canadians are engaging with the program, participating in the campaign, talking about the cause, and helping extend its reach. The Cashmere Collection has always been about more than a single event. It's about creating a national platform that inspires awareness, participation and support for the breast cancer cause year after year.

This year's theme is Symphony, with sixteen Canadian designers. What are you most excited about for this edition, and where do you see the platform going next?

Susan - This year's Symphony theme feels especially meaningful because it reflects what the Cashmere Collection has always done so well: bringing together creativity, collaboration and a shared commitment to the breast cancer cause. The sixteen designers each interpreted the Symphony theme through their own unique lens, creating something both visually striking and deeply meaningful all while showcasing the creativity, passion and talent of Canada's fashion community in support of the breast cancer cause. As for what's next, I think the opportunity is continuing to evolve the experience while staying true to what has always made the Collection special

2026 Cashmere Collection Photo Galleries:

Cocktail Reception

Group of well-dressed adults posing for a photo at a pink-lit indoor party, holding drinks under a glass-ceilinged venue.
Two smiling women on a black couch, toasting with drinks under purple venue lighting at a party.
Four people pose at a Cashmere Collection booth, with hair products on display behind them and a brick wall backdrop.
Women in a pink-lit event area exchange tote bags; line of black gift bags along brick wall in background.
Smiling couple posing for a photo at an event: woman in a white blazer over a brown dress and the man in a blue suit with a pink patterned tie, standing close together in a dimly lit venue with other guests in the background.
Woman in dark green dress posing with a man who has gray-streaked hair at an event, smiles for the camera among suited guests in the background.
Female model in a white avant-garde gown with a silver geometric neckpiece and matching accessories against a black backdrop, posing on a runway.
Group of models in white gowns posing on a runway stage with a large Cashmere-brand toilet paper prop.
Group of models in white gowns posing on a runway stage, holding large Cashmere product props.
Women smiling and posing with oversized Cashmere toilet paper rolls at an event, pink ribbons visible on the packaging.
Group of stylishly dressed people posing for a selfie at a crowded event, smiling and posing for the camera in a nightclub setting.
Four adults posing together on a fashion show runway, dressed in black outfits with accessories, smiling for the camera.
Smiling woman in black pleated skirt and a man in a blue patterned blazer stand together at a pink-lit event, wearing a pink ribbon pin on his lapel.
Two women in long evening gowns smile at a pink-lit runway event with seated audience in the background.
Group of stylish women seated at a fashion event, holding programs that read'Cashmere Collection' with pink ribbons, wearing formal dresses and heels.
Model on a pink-lit fashion runway wearing a satin pink halter dress, holding a white handbag.
Large crowd of guests in formal attire mingling at a colorful indoor party under chandeliers and lights.
Crowd of guests mingling at a formal cocktail party in a large industrial-style venue with pink/purple lighting and a central chandelier centerpiece.
Indoor party in a glass-roofed venue with a crowded bar foreground, a tall central tree, and colorful stage lighting.
Crowd of guests at a colorful indoor party with a live band on a stage to the right and a bar to the left beneath string lights
Three women pose together at a party under pink-purple lighting; left in a pink ruffled dress, middle in a black sleeveless top, right in a light blue sequined dress.
Four women in party attire pose together indoors, purple lighting and string lights above, smiling at the camera.
Three adults posing at a dimly lit party: two women in stylish coats and a man in a gray suit with a turban, smiling.
Four women in formal evening gowns pose together at a nightlife event with pink-purple lighting in the background.
Two women posing together at an evening event, one in a black dress with pink ribbon, the other in a rust satin dress with a plaid blazer and blue purse.
Two people wearing white outfits share a laugh and pose together at a crowded party with purple lighting in the background.
Two women pose together at an evening event; one wears a leopard coat and red heels, the other in a black suit with sunglasses, smiling.
Group of four men in colorful costumes posing and smiling at a nighttime outdoor event.
Three well-dressed adults posing for a photo at a party, each holding a wine glass, with a brick wall and purple lighting in the background.
Four adults posing together at a nighttime indoor event under purple lighting, two women on the left, a man in a suit with a bow tie, and a woman in a floral dress on the right, all smiling.
Man with long dreadlocks wearing a blue floral bomber jacket, white shirt, and blue pants, sunglasses, standing on a pink carpet at an event.
Model posing in a white pleated dress with pink stripes against a graffiti-covered brick wall backstage setting.
Three smiling adults posing together at an evening event, with two men in blue suits flanking a woman in a floral dress and leather jacket.
Three adults pose together on a runway with a bright pink logo and ribbon in the background; the man wears a black jacket, woman in a navy gown, and another woman in black.
Two women in formal wear pose together at a backstage event: one in a black jumpsuit with a chain purse, the other in a sparkly black gown with a thigh-high slit.
Four adults posing together at a fashion event under a neon'Cashmere Collection' sign with pink floor lighting.
Two fashionable women posing arm-in-arm outdoors at night, wearing bold pink and floral outfits with heels against green trees and pink lighting.
Four people pose together in front of a dark backdrop with a colorful logo; one man in a black suit, three women in colorful outfits, standing closely and smiling.
Woman in a blue shimmering strapless jumpsuit posing outdoors at night among pine trees, smiling softly.
Two smiling women stand side by side at an evening event, one in a teal paisley blouse with a black blazer and the other in a black dress with a white floral jacket, pink lighting and greenery behind them.
Group of people in formal attire posing together at a fashion or charity event under a'Cashmere' sign with a pink ribbon motif in the background.
Six women in elegant dresses posing together on a stage with a Cashmere Collection backdrop behind them.
Two women in black formalwear pose together on a stage, one in a blazer and wide-leg pants, the other in a one-shoulder navy dress with a pink ribbon pin, smiling against a pink-angled backdrop that says'COLLECTION'.
Two women in formal evening gowns—one in a bright pink dress and the other in a one-shoulder black gown—posing together on a stage with a dark backdrop.
Group of six formally dressed people posing together on a white stage with a dark backdrop and a large'Cashmere Collection' sign in the background, some wearing suits and gowns.
Three people pose on a white stage in front of a bright neon backdrop that reads'Cashmere Collection'; a woman in black, a man in a dark suit, and a woman in a pink gown.
Two women in red and navy evening gowns pose together on a white stage with a large Cashmere Collection backdrop behind them.
Two models posing on a runway in front of a large backdrop that reads'Ashmere Collection 26', one in a gray suit and the other in a white ruffled outfit.
Group of eight people in stylish outfits posing together on a white runway with a neon pink and blue'Cashmere' backdrop behind them.
Group of models and designers posing on a runway with white gowns, pink ribbons, and sponsor bags,
Three adults pose on a stage in front of a Cashmere Collection 26 backdrop at a fashion event.
Group of models in white couture gowns posing on a runway with a large Cashmere Collections logo backdrop behind them.
Four models pose on a runway in wedding dresses and a black suit, against a dark backdrop. In the center, three women in white gowns stand with one woman in a black suit, smiling warmly.
Group of models in white gowns posing on a runway with a black backdrop and a large Cashmere Collection logo above them.
Group of models in white gowns posing on a white runway with a large Cashmere Collection logo on a black backdrop behind them
Group of models in white gowns posing on a runway, fashion show backdrop reads'Cashmere Collection' with a pink ribbon motif.
Two people pose for a photo at a fashion event with a pink-lit runway and a neon'Cashmere' sign in the background, woman in an off-shoulder black dress and statement earrings, man in a light blazer and white shirt.
Group of four adults posing together at a nighttime event, smiling under pink stage lighting with a neon sign in the background.
Woman in a one-shoulder black gown posing on a runway, pink ribbon pin, with a bold sign reading'Collection' behind her on a dark stage.
Two women in the front row at a formal event: one in a pink dress, the other in a black blazer, with audience behind them.
Three women in formal evening gowns pose together on a stage, smiling for the camera: left in a pale pink feathered dress, center in a black off‑the‑shoulder gown, right in a light blue sequin dress. A large illuminated sign behind them adds a pink ribbon theme to the event.
Smiling people sit in the front row at a fashion event, pink outfits and accessories visible among attendees.
Model in a pale pink strapless dress on a pink-lit runway at a fashion show, with a neon'Cashmere Collection' sign in the background.
Two smiling women posing at a fashion event, one in a hot-pink dress and the other in a sheer patterned top, with a pink-lit backdrop reading'Cashmere Collection' behind them.
Smiling couple posing together at a nightlife event, with a musician backdrop and pink stage lighting behind them.
Two women posing together in a backstage or event setting: one in a white suit with long, wavy hair, the other in a black one-shoulder dress with a pink ribbon pin and dangling earrings.
Two women smiling at a fashion event, posing together in black outfits under pink lighting, one in a pleated skirt and belt, the other in a zigzag coat with pink heels.
Man in a black leather jacket and white shirt posing with a woman in a denim shirt and short shorts backstage at a fashion event, with industrial ceiling and other attendees in the background.
Model in a white lace dress with pink ribbon walks a runway under pink lighting, audience seated along sides, flowers in hair.
Two stylish women pose together on a fashion runway amid a dark venue with pink lighting, one in a white suit and cream outfit with oversized sunglasses and the other in a burgundy fitted dress wearing gold necklaces.
Smiling woman in a white suit holding two large rolls of Cashmere toilet paper backstage among equipment and cases.
Four adults posing for a group photo at a nighttime event under pink-purple lighting, all smiling at the camera.
Person reclining on a wooden platform with one leg raised, wearing black leather pants, a plaid shirt, and pink heels in a pink-lit outdoor setting with trees behind.
Three women posing and smiling at a fashion event; left in a red dress, middle in burgundy, right in a black patterned coat.
Model on a fashion runway wearing a gray pinstripe suit with a lace-up midriff, audience visible under pink lighting in the background.
Woman in a shiny pink strapless dress posing on a pink carpet, against a backdrop reading'Cashmere Collection' with breast cancer foundation branding.
Woman in a pink satin dress and black high heels stands among evergreen trees at night, posing to the side.
Group of well-dressed attendees sitting in a front row at an event, smiling for the camera with others behind them taking photos and chatting in the background.
Two women pose and smile for the camera at a fashion event, wearing coordinated black outfits with glittery jackets under purple lighting in an indoor venue.
Three adults in semi-formal outfits posing and smiling at a pink-lit indoor event.
Formal evening reception in an industrial venue with pink lighting, a crystal chandelier, and guests mingling near a stage.
Two people posing together at a fashion event under pink stage lights, smiling at the camera. The man wears a pink turtleneck and black blazer; the woman wears an orange top with a black coat and leather pants. The background shows other attendees and pink lighting.
Two men in suits pose with arms around each other, smiling at a cocktail party with pink lighting in the background
Two people posing at a fashion event; man in a gray hat, black coat, scarf, and glasses stands beside a smiling woman in a red dress by a neon backdrop reading'Cashmere'.
Three women in evening wear posing together: left in a black lace dress, center in a red satin gown, right in a white blazer with a black skirt and clutch.
Three adults pose together at a pink-lit event; woman in a bright pink gown between two men in patterned jackets.
Runway fashion show with models in white gowns posing on a bright catwalk; audience seated on both sides and a large Cashmere Collection sign on the wall.
Smiling woman in a long pink evening gown posing on stage at a Cashmere Collection'26' event, with a black backdrop and pink ribbon logo behind her.
Two women pose together at a fashion event, smiling, wearing black outfits against magenta lighting and a dark background.
Group of four smiling adults posing for a photo at a nighttime event with pink lighting; fashionable outfits in black, green, and pink.
Two smiling guests posing together at a fashion event with pink lighting and a runway in the background.
Female singer in a pink tulle ball gown performs on a stage with a large Cashmere Collection sign in the background.
Two women in evening dresses posing together at a fashion event, with pink lighting and seating signs in the background.
A smiling woman wearing a gray coat and large white glasses stands beside a man in a black leather jacket at a social event, with a wine glass in her hand and a cream purse at her waist.
Runway show bathed in pink lights, with silhouettes of two musicians on a large screen at the end and a glossy, reflective catwalk extending through the audience side seating.
Flutist in a black dress performs on stage with a row of violinists and an audience behind a railing under purple lighting.
Musicians in a backstage orchestra pit playing violins with a bassoonist in the foreground under stage lights.
Central figure in a white suit and lace dress with orange-tinted glasses stands among a stylish crowd at a nightlife event; pink lighting and fashionable attendees surround her.
Smiling couple poses together at a dimly lit party venue with pink lights; woman wears a white blazer and black pants, carrying a black quilted purse, man wears a gray sweater and white shirt with a black belt.
Woman in pink ballgown singing on stage with a large'Cashmere Collection 26' logo in the background.
Three people pose together at a pink-ribbon charity event, smiling at the camera in stylish outfits.",
Two women posing at a nightlife event under pink lighting; one in a black-and-white striped top, the other in a black Adidas tracksuit with red glasses, both smiling.
Two women chat at a cocktail party, one in a pink floral top holding a wine glass beside a spinning prize wheel and a server offering raffle tickets in a dimly lit venue.
Four women pose together at a social event under colorful string lights, smiling at the camera.
Crowded indoor party under a glass-roofed, industrial venue with pink-purple lighting and a large evergreen centerpiece.
Group of people wearing black outfits posing together at an indoor evening event with string lights overhead.
Three fashionable women posing together at a fashion event, wearing bold outfits and boots under pink lighting.
Two people in black formalwear posing at a nightlife event; man in sleeveless tunic and trousers, woman in off-shoulder gown holding a sequined clutch.
Man in a black suit with neon graffiti jacket and pink tie posing with a woman in a white blazer dress at a party under pink lighting.
Three women in party outfits pose together at an evening event with colorful lights behind them.
A smiling couple posing together at a nighttime event; woman in a striped beige dress and necklace, man in a maroon sweater and khaki pants.
Two adults in formal attire stand by a stage with a floral arrangement and instrument display at a fundraiser or charity event; dark curtains behind them.
Women at a Canadian Cancer Society booth, a pink breast cancer awareness sign with a spin-to-win wheel visible on the counter.
A stylish couple poses at a pink-lit indoor party; woman in a pale pink strapless dress with white heels and pearls, man in a white sweater and dark trousers.
Four adults posing and smiling at a nighttime indoor event under pink and purple lighting.
Man in a black turtleneck, black hat, and large glasses posing at a lively party.
Two men posing together at a social event; one in a black leather suit, the other in a burgundy suit with a lace shirt and bow tie, outdoors under colorful lights.
Two women posing at a lively party; one wears a taupe trench and holds a pink patterned clutch, the other in a black blazer and light dress with a black clutch nearby.
Crowd of people at a lively indoor reception under a glass roof with string lights and plants.
Woman in a bright red blazer and black pants stands with a red handbag, posing beside a man in a blue sweater at a crowded event.
Blonde woman in a pink evening gown smiles for the camera at a social event with others in the background.
Two men posing together at a nightlife event; left man in a floral jacket and white shirt, right man in a black suit with silver hair, both smiling.
Smiling woman in a magenta velvet dress posing at a concert venue with musicians on stage behind her.
Three adults posing together at a nighttime social event under string lights, smiling at the camera.
Two women in formal black dresses pose together at a nightlife event, smiling at the camera with string lights in the background.
Two women in denim-gray outfits pose together at a nighttime event, one holding a brown crossbody bag under string lights.
Two fashionably dressed women posing backstage at a formal event, one in a sheer pink floral dress with pink feathers and the other in a white suit with a high slit, standing near floral arrangements and a cello.
Group of four adults posing for a photo at a social event, smiling in a brick-walled venue.
Two smiling women posing together at a party; one wears a metallic patterned jumpsuit, the other a black knit dress with a leather jacket.
Four adults in stylish outfits pose together at an indoor event under pink-purple lighting.
Three women posing together at an indoor event: left woman in a long floral dress with glasses and a beige handbag, center in a white lace dress with a dark blazer, right in a pink metallic strapless dress with a black belt and high heels.
Two women smiling for a photo at a social event, with a stage and performers in the background.
String orchestra performing on a lit stage with a large LED screen showing'Claudette Floyd' in the background, conductor and musicians playing violins and cello.
Two women posing at a party under string lights; one in a coral dress with a red purse, the other in a pale floral dress with a burgundy clutch.
Three smiling adults posing for a photo at a party, each holding a wine glass, with pink lighting and an exposed brick wall behind them.
Smiling woman in a white floral top and long white skirt poses on a stage with an orchestra behind her.
Two men in bold, mismatched outfits pose together at a fashion-forward event, wearing sunglasses under purple lighting.
Smiling group of seven adults posing together at a dimly lit indoor event, wearing formal attire including a leopard coat and pink blouse.
Four adults posing together at an indoor event, two women in white blazers, one in a black lace top, and a man in a gray suit, holding drinks. The pink lighting and venue decor are visible in the background.
Woman in a pink satin halter-neck evening gown posing at an indoor event with pink lighting and a pearl clutch in hand.
Smiling couple posing at an evening event; man in a gray suit and black shirt, woman in a blue satin dress and heels.
Smiling woman in a pink floral dress with lavender puff sleeves posing on stage, with an orchestra in the background.
Two stylish women posing together at a party, one in a black suit with sunglasses and a pink ribbon, the other in a leopard print coat with glasses and a colorful tote.
Three well-dressed adults posing together at a formal event under string lights. center woman in a black embellished dress flanked by two men in suits.

(click to enlarge)

Runway

Cashmere Collection'26 Photos - Runway
Group of well-dressed people seated at an event, photographers behind them taking pictures.
Front-row audience at a fashion show wearing formal attire, including red dresses and black gowns, watching intently.
Woman in a dark off-shoulder dress speaks at a clear podium with pink breast-cancer ribbon on her chest, microphones nearby on stage.
Models in elaborate white gowns walk a fashion show runway, each holding a large roll of Cashmere toilet paper with pink and yellow branding under bright stage lights.
Runway fashion show with models in white gowns holding large product props, a model in a pink metallic dress walks center stage under bright lights
Central figure in a burgundy pantsuit walks the runway, flanked by models in white gowns holding oversized product props; audience applauds in the background.
Model in a mustard-yellow coat walks the runway between models in white gowns at a fashion show. Audience on both sides.
Models in white couture gowns walk a glossy white runway at a fashion show, audience visible on both sides.
Runway show with models in white gowns walking a glossy catwalk; audience on both sides and a Cashmere Collection sign in the background.
Three women sit side by side at an event; the woman on the left holds a turquoise phone while looking ahead, the center woman smiles, and the right woman looks forward in a gray outfit.
Woman in a pink tulle gown speaks into a microphone on a dark stage, with a bright'Cashmere Collection 26' logo behind her.
Model on a runway wearing a dramatic white gown with a large ruffled train, viewed from behind.
Model walks the runway in a white strapless gown with a voluminous ruffled cape, against a red backdrop that reads CHRISTOPHER PAUNIL TORONTO.
Model in a white, embellished gown walks the runway at a fashion show, with a pink backdrop and seated audience on both sides.
Model in a white gown walks a glossy runway; pink stage background shows KHUSH MZAJ within a circular laurel and Cashmere Collection logo.
Model on a runway wearing a white feathered cape and sleek white gown with a sculptural white hat, backdrop reads'Cashmere Collection'
Model walks the runway in a white, tiered gown with a pink sash while the audience watches and photographers snap photos; backdrop reads Cashmere Collection KAELA KAY.
Model walks the runway in a white off-the-shoulder gown with a voluminous, ruffled skirt on a bright fashion show catwalk.
Model walks the runway in a white, one-shoulder gown with a pink bodice detail; audience on both sides watches the show.
Model walks the runway in a pale gray, one-shoulder gown as a pink and black backdrop displays'Lesley Hampton' and 'Cashmere Collection'.
Model on a runway wearing a white gown with large pink-white floral appliqués, flowing cape-like sleeves and strappy heels, under bright stage lights.
Model walking the runway in a white floral-embellished gown with a long cape and pink heels.
Model walks a glossy runway in a white floral coat; large red background shows'Claudette Floyd' with a Cashmere Collection logo behind.
Model walks a fashion runway in a white sculptural dress with a sheer tulle veil and jeweled headpiece, poised on the catwalk.
Model walks a fashion runway wearing a white sculptural dress with a sheer veil; pink stage backdrop reads'DI CARLO COUTURE'.
Model walks a fashion runway wearing a sculptural white dress against a pink, abstract backdrop with the'Di Carlo Couture' logo behind.
Model walks the runway in a white, back-laced gown during a fashion show; bold stage graphics read'Cashmere Collection' behind her.
Model walks the runway in a pale floral gown on a glossy catwalk, with a large screen behind displaying'Oscar Mendoza' and 'Cashmere Collection'
Model on a fashion runway wearing a white, one-shoulder dress with a large ruffled shoulder and a fringed, cut-out skirt.
Model walks the runway in a white one-shoulder gown with a large fabric-ruffled shoulder and sculpted bodice against a red abstract background.
Model walking the runway in a white avant-garde dress and metallic boots, with a bright NARCES logo on a digital backdrop behind her.
Model walks the runway in a white sculptural dress with metallic fringe and iridescent knee-high boots, audience on both sides behind her.
Model on a runway wearing a white sculptural mini dress with silver beaded neckpiece and iridescent knee-high boots.
Model walks a glossy runway in a white strapless gown during a Cashmere Collection fashion show, with audience on both sides.
Model in a white strapless gown with a textured, petal-like bodice walking a runway; a pink, abstract backdrop shows the'Cashmere Collection' logo and the name 'WONG KOK SHING' behind her.
Model in a white strapless gown with petal-like embellishments posing on a runway with a large backdrop reading'Cashmere Collection' in pink and white letters behind her
Model in a white voluminous dress walks the runway with a red abstract backdrop and a cheering audience on both sides.
Model walks the runway in a long white gown with a jeweled neckline and cape-like sleeves, on a pink-lit stage with'KELSEY ERIN' on the backdrop.
Model in a futuristic white sculptural gown with a voluminous, tiered skirt on a fashion runway stage.
Model walks a runway wearing a white and pink striped ball gown, pink ankle boots, with a Cashmere Collection backdrop and seated audience on both sides.
Model on a runway wearing a white voluminous gown with shoulder-cutouts during a fashion show, red backdrop behind.
Model walking a runway in a pale blue, tiered dress with pink accents and pink boots, audience seated on both sides.
Model walks a fashion runway wearing a long light-gray gown with a jeweled neckline and silver strappy heels, backdrop reads Cashmere Collection and branding, glossy reflective floor.
Model walks the runway in a tiered white dress with pink panels and pink boots; audience on both sides watches the show.
Model walks the runway in a white gown with a flowing cape, audience on both sides and a dark backdrop behind the catwalk.
Model walks the runway in a voluminous white gown with pink accents, back to camera, audience on both sides and a red abstract backdrop.
Model in a white flowing gown with jeweled neckline walks the runway as spectators watch.
Model walks a white ruffled gown down a runway, audience on both sides under dark theater lighting.
Large red runway setup with a wall-sized screen displaying a group photo of five people, while dark audience sits on both sides and their reflection appears on the glossy floor.
Speaker at a clear podium on a dark stage, with a large screen showing'Cashmere Collection 26' and a pink ribbon logo behind her.
Speaker at a podium on a large pink/purple-lit stage, with a big screen showing a man in a white shirt; audience seated along a reflective runway.
Stage-lit runway with a large screen reading'Cashmere Collection 26' in pink and blue, featuring a pink ribbon and charity logos at the bottom.
Two people sit in chairs on a bright TV talk-show set, chatting with a trophy on a small table between them and a pink, purple backdrop behind them.
Speaker at a podium on a dark stage with a large Cashmere Collection'26 logo and pink ribbon backdrop behind her.
Stage featuring a large blue collage of a New York Islanders player making an'OK' gesture, with a speaker at a podium in a matching jersey, and audience silhouettes in the foreground.
Woman in a bright pink gown speaks at a clear podium on a stage with a large'Cashmere Collection 26' logo behind her.
Woman in a white dress speaks at a clear podium on a dark stage, with a large Cashmere Collection 26 logo in blue and pink behind her.

(click to enlarge)

Photos by George Pimentel

Cashmere Collection has raised over $5.6 million in support of breast cancer awareness, research, and community programs for its charitable partners, the Canadian Cancer Society (CCS) and the Quebec Breast Cancer Foundation (QBCF).


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Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Profectio and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.

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