1Milk2Sugars [TCO] announced two new client wins to the agency’s growing client roster. 1Milk2Sugars has been named the agency of record (AOR) for Renpure and VDL Cosmetics (operating under global groups, MAV and LG Household & Health Care, respectively).
Building on its cult following in Asia for the “Lumilayer Primer” and for leading the “glass skin” trend, Korean beauty brand, VDL entered the Canadian market in 2018 and after a thorough vetting and RFP process this year, chose The Sugars to manage both their PR and Social Media in Canada.
As part of the new assignment 1Milk2Sugars will handle North American Social Media and Content Creation for Renpure. The modern and colourful brand style was an immediate draw for our content creators who took no time in adopting the millennial driven brand voice.