Toronto-based Ireland+Hall Communications Inc. [Marketplace Listing] which offers public relations and communications has a new addition to their growing client list. Ireland+Hall has been named the public relations agency of record for the Queen Street West BIA.
The board members of the BIA have tasked Ireland+Hall to lead the rebranding, revamping, and renewal of the Business Improvement Area of this trendy Toronto neighbourhood.
Queen Street West is internationally renowned as a ‘must visit destination’ in Toronto and historically one of Toronto’s most important streets. While many of the old buildings have been converted on the interior, looking closely, one can spot the original façades of old Toronto making it a street where visitors can capture the historic look and feel of Toronto that is still remarkably part of the street’s current DNA. As an important artery in the city, Queen Street was the baseline for the actual construct of the City of Toronto, a choice that defines the city’s current streetscape. As a vibrant commercial strip with art, music and incredible retail unlike any other street in Canada, Queen Street West is capable of maintaining a strong presence on the City’s must-visit list, frequented by seasonal traffic, local visitors, and travelers from abroad.
halIreland+Hall Communications have already begun developing signature events for the popular destination that has included the launch event of two new Outdoor Public Spaces on Queen Street West. Plans are already in the works that will cultivate opportunities for the Queen West BIA to actively grow the premier destinations’ annual marketing capabilities to attract continued traffic and commercial growth.