1Milk2Sugars Leads Lifestyle With Several New Account Wins


Alterna Hair Care, Kendall + Kylie Canada, LAZYPANTS, Aurum Activewear1Milk2Sugars (Markeplace Listing) is having a great summer and their hard work has lead to the agency winning the business of several International lifestyle brands.  The new account wins for 1Milk2Sugars include Alterna Hair Care (a division of Henkel Canada), Kendall + Kylie Canada, LAZYPANTS, Aurum Activewear,and Majestic Filatures North America.

The new account wins represent the first time the brands have worked with a public relations agency in Canada, and resulting from presenting a winning RFP proposal.  

“It was an easy choice to select 1Milk2Sugars as our Agency of Record because they have proven results with top hair care brands for over 15 years. They have a fresh approach with every campaign they produce and we are excited about this new relationship,” states Amanda Belasco, Director of Marketing for Alterna Haircare.

Last year 1Milk2Sugars was engaged to work on a press event for Majestic Filatures North America which has now grow into a AOR relations where the agency will provide media support from their Toronto office, and additional French support coming from the agency’s Quebec office.


1MILK2SUGARS – is a full service PR & Online Marketing Agency, representing luxury and high end brands in beauty, fashion, food, wine…
Media Relations Score (75%)



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Dave Forde
Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Profectio and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.

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Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Profectio and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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