Breaking: Aishling Cullen Appointed AVP, Corporate Communications At Sun Life


Aishling CullenAs the continue to expand upon their offering, Sun Life Financial has appointed Aishling Cullen appointed to the role of Assistant Vice Presiden (AVP), Corporate Communications.  In the role she will lead a team of communications professions responsible for branding and messaging of the financial institution’s communication across multi-channels.

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Prior to the moove, Aishling was Senior Director, Communications, Personal & Commercial Banking at RBC where she developed and oversaw the team responsible for the execution of an external and internal communications strategy for RBC’s largest business, P&CB, in support of its business objectives. Other positions at RBC include Head, Corporate Communications, Wealth Management & Insurance and Head of Communications, Finance and Technology & Operations. Before her time at the bank, Aishling was Director of Public Relations at Direct Energy.


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Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Profectio and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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