As September quickly approaches, Staples Canada is gearing for the back-to-school season which also means the retail brand is rolling out an extensive TV, Radio, Digital and Cinema campaign. The aim of the campaign is to highlight the need for affordable essentials to keep up with students during the school year. Through various channels, the English commercial spots will feature Staples Guy and will focus on making sure back-to-school shopping is easy and affordable every step of the way.
The new back-to-school campaign targets moms trying to keep up with their children, and airing in English (below) and French. It features 2 spots. The spots highlight the likely truths that students will lose or destroy their schools supplies and knapsack at one point or another, calling for another trip to Staples for mom. Fortunately, Staples lowest price guarantee makes it easy and stress free to replace and replenish school supplies throughout the year.