For years East Side Mario’s has been offering its customers delicious food is now delivering meals from their chair of restaurants. Now the Cara owned chain has announced the launch of Mario in Minutes – a national pick-up and delivery service designed to provide busy families with an even more convenient way to enjoy East Side Mario’s delicious Italian meals.
As they look to get the word out about Mario in Minutes and East Side Mario’s pasta and pizza deals, a 15 second TV spot will be running on TSN and Sportsnet from April 18 to May 1. Flyers, letting guests know Mario’s delivers along with a series of coupons and the take-out menu will be dropped in each restaurant’s delivery zone on April 18 and again on May 24. Window clings, washroom mirror clings and ceiling danglers all build awareness of the new delivery service in store. The TV spot and all guest facing materials were created by Toronto-based retail and entertainment marketing agency BT/A. Jump Branding & Design Inc. designed the New Mario in Minutes logo and boutique PR agency Cowan & Company is supporting the launch with public relations.
Order can be placed through East Side Mario’s website – www.eastsidemarios.com, and the brand is also looking to implementing a new technology to handle web and mobile orders.