Stop making bad decisions about agency partners - get early access to the Agency Scoreboard »

As They Enter Canada, CaliBurger Hires PRAXIS As PR Agency Of Record

CaliburgerPremium burger chain, CaliBurger, has retained PRAXIS to launch the restaurant chain in Canada.
Since 2011, CaliBurger has been providing their California’s style burgers, and now they are looking to call Waterloo, Ontario as their Canadian home.
As part of the assignment, PRAXIS will provide strategic communications planning, a grand opening event and launch media relations.

Additional CaliBurger locations are slated to open in Canada in 2016 including Vancouver and Southern Ontario.