Looks like Toronto-based rock-it promotions has been selected as the new public relations agency of record for two fashion brands.
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Leading global sportswear brand adidas has selected rock-it promotions to manage all public relations activity for adidas campaigns within the Canadian market, contribute to overarching strategy for the brand, as well as support product launches for both the men’s and women’s categories in the Sport Performance and Originals lines. In addition rock-it will assist with women’s running and select sponsorships including the Euro Cup.
rock-it promotions has also won the business of lifestyle brand GUESS. For GUESS, rock-it promotions will focus on Canadian media relations, overall brand strategy, seasonal previews and events as well as influencer engagement and brand collaborations.[/wlm_private]