Citizen Relations is starting the new year off with a cold one as they have been named agency of record (AOR) for Molson Coors which includes their portfolio of signature and partner brands, Molson Canadian, Coors Light, Rickard’s and Heineken. In the new assignment Citizen Relations will handle all PR activity in Canada including media and influencer strategy and relations across Molson Coors
Citizen Relations has already started in various campaigns for the iconic Canadian brand.
Citizen Relations is certainly in a growth mode
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